Who you are

Mid-Market Family Business

You have built something real. Is any of it actually yours on paper?

Two or three decades of trading, a name people recognise in your category, moulds and drawings and recipes that live with the people who made them. The business is worth a great deal and almost none of it has been written down as property. That is the most common position we are called into, and it is the one where a single audit changes the most.

Why businesses like yours call us

  • The name is used, not owned — trading for years under a mark nobody registered
  • Nothing is papered — assignments from contractors, moulds, artwork, formulations
  • Succession or a stake sale is coming — and diligence will find every gap you have not

Where to start

  • Entry product — IP Position Audit
  • One firm throughout — you are not handed to another firm at the next rung.
Fee — scoped to your business, quoted in writing before you commit. No rate card, no hourly meter: the number you agree to is the number you pay.
Book a discovery call About the IP Position Audit See how we price
The work

The rungs that matter most here.

The ladder is the same for everyone. These are the steps this situation usually starts on.

RungIP AuditRungRegistration & FilingsRungRenewals & Watch
Questions people ask

The things clients ask in this position.

What is an IP audit, and does my business need one? Can I trademark my brand name in India? Who owns the work a freelancer creates for me? What are trademark classes, and which ones do I need?
How it played out

Cases worth reading first.

Public IP disputes, read for what they teach. These are not our clients — they are the record.

Haldiram's Trademark Split — Why Ownership Clarity Matters Maaza — Coca-Cola v Bisleri and the Assignment That Decided Everything Hamdard's Rooh Afza v Dil Afza — Watching the Register Pays Off