Indian trademark law protects names that can distinguish your goods or services from everyone else's. The further your name sits from describing the product, the stronger it is: invented words (like Zomato) and arbitrary words (like Amul for dairy) are strong; suggestive names are workable; purely descriptive ones ("Tasty Snacks") are weak or unregistrable without proof of acquired distinctiveness.
What decides the outcome
- Distinctiveness — can the word function as a badge of origin?
- Prior marks — anything similar already on the register or in long use for related goods.
- The right classes — protection applies per class of goods/services, so filing in the wrong class protects the wrong thing.
Before spending anything, run a clearance check against the register. A conflicting mark found after launch does not just block registration — it can make your own use infringing.