Who you are

Consumer & D2C Brand

Your brand is the asset. Can you stop someone else using it?

For a consumer business the trademark is not paperwork — it is the thing customers actually buy. Copycats arrive fastest here, marketplaces are the battleground, and the classes you did not file in are the ones a competitor will use. This is the most trademark-intensive work we do.

Why businesses like yours call us

  • Copycats on Amazon and Flipkart — and no registration to run a takedown from
  • Class coverage is partial — filed where you started, not where you now sell
  • Packaging, logo and name — three different rights, usually only one of them filed

Where to start

  • Entry product — Trademark Filing Package
  • One firm throughout — you are not handed to another firm at the next rung.
Fee — scoped to your business, quoted in writing before you commit. No rate card, no hourly meter: the number you agree to is the number you pay.
Book a discovery call See how we price
The work

The rungs that matter most here.

The ladder is the same for everyone. These are the steps this situation usually starts on.

RungRegistration & FilingsRungProtection & EnforcementRungRenewals & Watch
Questions people ask

The things clients ask in this position.

Can I trademark my brand name in India? What are trademark classes, and which ones do I need? How do I remove copycat products from Amazon or Flipkart? Someone is copying my brand. What are my options? What is the difference between ™ and ®?
How it played out

Cases worth reading first.

Public IP disputes, read for what they teach. These are not our clients — they are the record.

Amul's Relentless Trademark Enforcement — Why Vigilance Works Starbucks v Sardarbuksh — Enforcement, Settlement and a Name Change PhonePe v BharatPe — Why Descriptive Brand Elements Are Hard to Protect Velcro and Genericide — Keeping a Trademark From Becoming a Word