The ladder below is how we deliver the firm's Create, Protect & Leverage™ approach — create what's worth owning, protect what you've created, and leverage it into revenue.
Most businesses meet intellectual property one crisis at a time. The ladder is the alternative — a sequence you can walk deliberately, at whatever rung you are actually on.
Know what is already out there. Own what is genuinely yours. Grow it into something that earns. Keep it from slipping away. You can start at any rung, and you will not be handed off to a different firm at the next one.
The two questions that come before every filing decision: what has the rest of your market already locked up, and what do you already hold in your own name.
We read the registers around your product category — patents, trademarks, designs — and turn them into a picture of the ground you are standing on. You find out which ideas are crowded, which are open, and where a competitor has quietly staked a claim near your roadmap.
Most companies own less than they think and are exposed in places they have never looked: work done by contractors, marks used but never filed, assignments that were never signed. The audit puts the whole position into one document you can hand to a board, a buyer, or an investor.
Filing is the part everyone can name and the part fewest people scope properly. The cost of a registration is rarely the fee — it is the classes you skipped and the dates you missed.
Trademarks, patents, designs and copyright — prepared, filed and prosecuted through to registration. Before anything is filed we agree what is being covered and what is deliberately being left out, so the scope of the application matches the shape of your business rather than a template. Every date that matters afterwards goes into a calendar you keep.
A registration certificate is not an asset until somebody decides what it is for. This stage is about direction and revenue: what to build next, and how the rights you hold turn into money.
Portfolios grow by accident and then quietly bleed renewal fees for rights nobody uses. We take your product plan for the coming year and work backwards to a filing plan, including the uncomfortable half: which existing registrations are no longer worth paying for.
Franchising, licensing, brand extensions, technology transfer — all of them depend on rights that are clean enough for somebody else to rely on. We check whether yours are, fix what is not, and give you the commercial and legal frame to negotiate from rather than react to.
A valuation matters at exactly the moments you cannot improvise: a funding round, a licence negotiation, a stake sale, a balance-sheet question. We value patents, brands, software and other intangibles using the method the situation calls for — cost, market or income — and show the reasoning, so the number survives the meeting it was made for.
Rights are lost in two ordinary ways: somebody copies you and you respond badly, or nobody copies you and you simply miss a date. Both are preventable, and neither needs a retainer to prevent.
The first decision in a copying situation is commercial, not legal: is this worth fighting, and what does winning look like. We assess the strength of your position, lay out the routes — a letter, a platform takedown, an opposition, litigation — with the cost and time attached to each, and draft the first move once you have chosen.
Renewal deadlines do not send reminders, and a right allowed to lapse is expensive or impossible to recover. We take the whole portfolio onto one calendar, set a watch on your marks so new conflicting applications surface early, and review the position once a year against what the business is actually doing.
Most IP damage happens long before a lawyer is called — in a pitch deck, a vendor contract, a demo to a prospective partner. Training the people in those rooms is the highest-leverage thing we do.
A working session run on your material, not on generic case studies — your products, your contracts, your last three launches. Teams leave able to recognise the moments that create or destroy rights, and with a written policy short enough that people actually follow it. We run the same session as a clinic for incubator and accelerator cohorts, where each company leaves with its own action list, and as an open one-day cohort in Mumbai — Harnessing IP for Business Growth — for founders who want the frameworks alongside other businesses working through them.
Intangibles are the least examined line in most insolvency estates. A mark customers still recognise, a registration that lapsed during the distress, technology that was never assigned to the company at all — it is in there, and the information memorandum rarely reflects it properly.
We work for the people on the recovery side of the table — resolution professionals, liquidators, creditors and lenders, and resolution applicants running diligence on a target. The work is finding the intellectual property that genuinely exists in the estate, verifying it against the official registers rather than the company’s own list, and saying plainly what can be transferred, what has already been lost to a missed renewal, and what a buyer would actually be acquiring. Where a statutory valuation is required under the Code, that is a registered valuer’s appointment — we support it, we do not substitute for it.
That is what the discovery call is for. Fifteen minutes, free, and you leave with a view on where to start — whether or not you engage us.