IP Lessons

Battles worth learning from.

Twenty-eight famous, public IP fights — from a turmeric patent revoked with ancient texts to a bankrupt company's $4.5 billion portfolio — analysed for what they teach a business like yours. These are not our clients; they are everyone's syllabus.

LandscapingIP Landscaping

The Turmeric Patent India Took Back

Editorial · public case

In 1995 a US patent was granted on turmeric's wound-healing use — knowledge every Indian household already had. India's CSIR got it revoked.…

IP LessonsPlatinova editorial
LandscapingIP Landscaping

Basmati vs RiceTec: Defending a Name Worth Billions

Editorial · public case

A Texas company patented 'Basmati rice lines and grains' and branded American rice 'Texmati'. India pushed back with evidence — and most of …

IP LessonsPlatinova editorial
AuditIP Position Audit

Haldiram's: When Nobody Knows Who Owns the Name

Editorial · public case

One of India's most loved food brands spent decades in court — with itself. Family branches, territorial splits, and a name whose ownership …

IP LessonsPlatinova editorial
AuditIP Position Audit

Maaza: The Deal Where the Paperwork Was the Product

Editorial · public case

When Bisleri sold the Maaza brand to Coca-Cola for India, then tried to use it abroad, the entire dispute came down to one question: what ex…

IP LessonsPlatinova editorial
RegistrationRegistration & Filings

Darjeeling Tea: India’s First GI and the Price of a Name

Editorial · public case

87 gardens, one name, endless imitators. Darjeeling became India's first registered Geographical Indication — and showed why registration is…

IP LessonsPlatinova editorial
RegistrationRegistration & Filings

Apple v Samsung: The $539M Proof That Design Is Property

Editorial · public case

Rounded corners, a grid of icons, a black front face. Apple registered them — and a decade of litigation ended with Samsung paying hundreds …

IP LessonsPlatinova editorial
StrategyPortfolio Strategy

Nortel’s $4.5 Billion Goodbye: A Portfolio Outlives a Company

Editorial · public case

Nortel went bankrupt. Its 6,000 patents did not. Apple, Microsoft, Ericsson and others paid $4.5 billion for the portfolio — five times the …

IP LessonsPlatinova editorial
StrategyPortfolio Strategy

IBM: Turning a Patent Pile Into a Billion-Dollar Habit

Editorial · public case

For decades IBM topped the US patent charts — and turned that discipline into roughly a billion dollars a year of licensing income at its pe…

IP LessonsPlatinova editorial
LicensingLicensing & Commercialization

Dolby: The Company You Hear but Never Buy

Editorial · public case

Dolby does not sell you speakers. It licenses technology and a logo to nearly every device that plays sound — a business where the IP itself…

IP LessonsPlatinova editorial
LicensingLicensing & Commercialization

ARM: A Chip Empire That Never Built a Chip

Editorial · public case

Nearly every smartphone on Earth runs on ARM architecture. ARM manufactures nothing. Its entire business is licensing designs — proof that I…

IP LessonsPlatinova editorial
EnforcementProtection & Enforcement

TVS v Bajaj: The Patent Fight That Changed Indian IP Courts

Editorial · public case

Bajaj's twin-spark patent against TVS's Flame became one of India's defining patent battles — and pushed the Supreme Court to demand speedy …

IP LessonsPlatinova editorial
EnforcementProtection & Enforcement

Amul: Fifty Years of Suing for a Butter Girl

Editorial · public case

Amul enforces against bakeries, garment sellers, and lookalike dairies alike. That relentlessness is why a cooperative's mark stayed unclona…

IP LessonsPlatinova editorial
WatchRenewals & Watch

Velcro’s Lawyers Sang So the Brand Would Not Die

Editorial · public case

When your brand becomes the word for the product, you can lose the trademark entirely. Velcro fought 'genericide' with usage rules — and a v…

IP LessonsPlatinova editorial
WatchRenewals & Watch

Aspirin: The Trademark a Company Let Slip Away

Editorial · public case

In much of the world 'aspirin' is just a drug name. It was Bayer's trademark — lost where it went unwatched and undefended. The oldest cauti…

IP LessonsPlatinova editorial
LandscapingIP Landscaping

Novartis and Section 3(d): Learning What India Will Not Patent

Editorial · public case

Novartis spent years pursuing an Indian patent on a cancer drug form and lost at the Supreme Court in 2013. The reason was not novelty. It w…

IP LessonsPlatinova editorial
LandscapingIP Landscaping

Roche v Cipla: India Runs Its First Real Patent Trial

Editorial · public case

A multinational held an Indian patent. A domestic manufacturer launched a generic anyway. What followed was the first post-2005 Indian pharm…

IP LessonsPlatinova editorial
AuditIP Position Audit

Toyota Lost Prius in India Because It Arrived Late

Editorial · public case

A Delhi auto-parts firm registered the name Prius in India years before Toyota brought the car here. In 2017 the Supreme Court let the local…

IP LessonsPlatinova editorial
AuditIP Position Audit

PhonePe v BharatPe: You Cannot Own the Part Everyone Needs

Editorial · public case

Two of India's biggest payment brands ended up in the Delhi High Court over two letters. The court's answer was uncomfortable for both of th…

IP LessonsPlatinova editorial
RegistrationRegistration & Filings

Satyam v Siffynet: The Case That Made a Domain Real Property

Editorial · public case

In 2004 the Supreme Court of India settled a question the internet had been asking for a decade: is a web address just an address, or is it …

IP LessonsPlatinova editorial
RegistrationRegistration & Filings

Whirlpool Won in India After Letting Its Own Registration Lapse

Editorial · public case

A global appliance brand found an Indian company registering its name for washing machines. Whirlpool eventually won on reputation alone, bu…

IP LessonsPlatinova editorial
StrategyPortfolio Strategy

When Lego's Patents Expired, It Needed a Different Portfolio

Editorial · public case

Lego's patents on the interlocking brick expired decades ago. Its attempt to hold the shape through trademark law failed. What the company b…

IP LessonsPlatinova editorial
StrategyPortfolio Strategy

Kodak Invented the Digital Camera and Sold the Patents in Bankruptcy

Editorial · public case

Kodak built the first digital camera prototype in 1975 and patented digital imaging extensively. In 2012 it filed for bankruptcy and sold th…

IP LessonsPlatinova editorial
LicensingLicensing & Commercialization

Bayer v Natco: India Granted a Licence Its Patent Holder Refused

Editorial · public case

In 2012 India granted its first compulsory licence, allowing a domestic company to manufacture a patented cancer drug without the patent hol…

IP LessonsPlatinova editorial
LicensingLicensing & Commercialization

Ericsson's Indian SEP Cases: Licensing the Patents Nobody Can Avoid

Editorial · public case

Ericsson brought standard-essential patent claims against India's fast-growing handset makers. The fight was never about whether the patents…

IP LessonsPlatinova editorial
EnforcementProtection & Enforcement

Starbucks v Sardarbuksh: The Enforcement That Ended in a Rebrand

Editorial · public case

A Delhi coffee chain adopted a name and a circular green logo that rhymed a little too closely with the world's largest coffee brand. The ca…

IP LessonsPlatinova editorial
EnforcementProtection & Enforcement

Tata v Greenpeace: The Case That Teaches When Not to Sue

Editorial · public case

Greenpeace put the Tata logo into a protest video game about turtles and a port. Tata sued. The Delhi High Court refused an injunction, and …

IP LessonsPlatinova editorial
WatchRenewals & Watch

Yahoo v Akash Arora: India's First Cybersquatting Case, Won Without a Registration

Editorial · public case

In 1999 someone registered a domain built on the Yahoo name and offered similar services. Yahoo had no Indian trademark registration at the …

IP LessonsPlatinova editorial
WatchRenewals & Watch

Rooh Afza v Dil Afza: A Century-Old Mark Defended One Syllable at a Time

Editorial · public case

Hamdard has sold Rooh Afza since the early 1900s. When a rival sharbat appeared as Dil Afza, the first court refused an injunction. The appe…

IP LessonsPlatinova editorial

Every case on this page is a matter of public record, analysed editorially. None of the companies named are Platinova clients, and nothing here is legal advice — each page cites its sources.