Notices are drafted to intimidate; some overstate weak rights, others precede a genuinely strong case. Which one you hold determines everything: capitulating to a weak claim costs your brand unnecessarily, stonewalling a strong one invites an injunction.
First 72 hours
- Note the response deadline; ask for reasonable extension if needed.
- Preserve everything — your use history, adoption records, sales, their mark's history.
- Have the claim assessed: validity of their registration, real similarity, your prior-use or honest-adoption defences.
- Respond through counsel with a position, not emotion — deny, negotiate coexistence, or rebrand with terms, as the merits dictate.